Klimber, Sodimac's outdoor brand, needed to strengthen its position as a brand associated with camping and outdoor activities in Chile. The goal was not just to promote products, but to build a digital ecosystem that delivers real value to the outdoor community and strengthens the relationship between the brand and its users beyond the point of sale.
Over 50,000 downloads on Google Play.
Provide practical, up-to-date information on campgrounds across Chile.
Add geolocation and on-the-ground navigation tools.
Integrate ad placements without compromising the user experience.
Encourage active community participation.
Perform smoothly on both Android and iOS.
With these goals in mind, we outlined an approach to build a functional platform that would scale over the long term and align with the goals set by the brand.
We designed and developed Klimber Camp, a mobile app available on Google Play and the App Store. The solution included:
Smart campground directory: A nationwide database with detailed information, multi-criteria filters, and a crowdsourced rating system.
Advanced geolocation: Using GPS and geofencing (a virtual boundary that defines a specific physical area) to detect when users are near a campground, the app delivers real-time contextual information.
Navigation integration: Deep linking with Waze to generate turn-by-turn directions to each destination.
Built-in advertising CMS: A management module for campaigns, editorial content, and Klimber product promotions within the app gives the brand a direct channel to a highly targeted audience.
Collaborative platform: Users can submit reviews, photos, and new campgrounds, keeping content constantly up to date.
Builds community around the brand.
Native cross-platform development (Android / iOS).
Scalable architecture.
Third-party API integration.
Geofencing system for contextual detection.
Multi-criteria search engine.
Backend with self-service management of advertising content.
This project allowed us to turn a brand positioning need into a functional digital platform that:
Delivers real value to end users.
Brings marketing and technology together in a single ecosystem.
Extends the brand–customer relationship beyond the physical store.
Builds community around the brand.
This project reflects our ability to take on complex mobile development, integrating multiple technologies into solutions aligned with business and brand goals.
