In a world where everything is becoming automated, the human touch and meticulous work still rule on any board. At Bitbang, we have an iconic example of this: someone who has shown, year after year, that the customer experience is better when it's handled with humanity and passion.
Rocío Fiedler has built a genuine bond with her audience and clients since Bitbang was founded in 2011. As CEO and Head of Accounts, her work has focused on putting the user experience and interaction first, consistently highlighting the value of what people and companies gain through these connections.
With this in mind, the fifth issue of the digital magazine “Icónicas” devoted a feature to Rocío's perspective on emerging trends in the industry.
Titled “Rocío Fiedler: Designing Connections in the Digital Age,” the piece explores the career path and key milestones that have allowed Rocío to establish her current standing in the marketing industry.
“What motivates me is making people feel heard and valued. The experience isn't an extra; it's the heart of the business.”
Working with brands such as Riot Games, Cámara Chilena de la Construcción and Sodimac, Rocío has led her team toward excellence in customer experience. Her work goes beyond planning: she gets deeply involved in execution, delivering results that drive growth for both the client and the people doing the work.
“Creativity without strategy is noise, and strategy without creativity doesn't connect.” That may be the best way to sum up Rocío's work all these years: human, hard-working, and backed by a team that supports her decisions and brings them to life. Without a doubt, after 15 years… Rocío is an iconic woman!
Read the full interview here
